Showa Modern: 1920s–30s Japanese Signs & Store Design
Showa Modern: 1920s–30s Japanese Signs & Store Design
Showa Modern: 1920s–30s Japanese Signs & Store Design
Showa Modern: 1920s–30s Japanese Signs & Store Design
Showa Modern: 1920s–30s Japanese Signs & Store Design

Showa Modern: 1920s–30s Japanese Signs & Store Design

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Showa Modern: 1920s–30s Japanese Signs & Store Design

A blossoming cosmopolitan culture pervaded Japan in the 1920s and 1930s, an exciting era celebrated today as the age of “Showa Modern.” Western-style cafés, bars, and boutiques lined the streets, which teemed with posters and other advertising media giving fresh and exuberant form to the concept of design as a vehicle connecting people and things. From posters and flyers to calendars and product packaging, this book invites readers to delight in a treasure trove of over 200 enchanting examples of design.

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Miscellaneous printed matter (calendars, flyers, stationery, envelopes), catalogues, leaflets, posters, product packaging, matchbox labels, illustrations, print ads