Science of the Secondary #14 - T-Shirt

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Science of the Secondary #14 - T-Shirt

"What happens when a plain T-shirt is worn? What kind of hyper-awareness is produced in the wearer? How are the sensory organs roused and poised to ensure that no foreign substances of any form shall stain the pristine white fabric of the plain T-shirt? While some will find this super-sensitivity brought on by a humble piece of clothing refreshing, others consider it unnecessary paranoia and would rather not wear plain, light-colored T-shirts at all. Those who do have probably come to terms with the fact that with great plain-ness, comes great responsibility..."

About Science of the Secondary:

"Science of the Secondary is an inquisitive approach towards uncovering implicit conditions that exist in our experience of the everyday. When speaking of the term ‘secondary’, we are referring to conditions and sensations that human beings are not conscious of in their day-to-day interaction with things and the immediate surroundings. Accumulating this rich and boundless field of knowledge, the research hopes to draw upon a renewed sensibility towards living, with much excitement and freshness."

  • 175 x 250 mm
  • 60 pages
  • Saddle Stitched
  • Photography & Illustrations in 2 colors:
  • Black and neon red (Pantone 805U)
  • Cover title in silver foil
  • English
  • First Published in August 2023
  • First Edition 1000 copies
  • Published by Atelier HOKO