Science of the Secondary #15 - Floor

Science of the Secondary #15 - Floor

“Very few things in our everyday thrive by doing absolutely nothing. The floor might just be a rare exception; devoid of any vitality or ambition—characteristics at odds with a society obsessed with progress—it remains unapologetically passive. Yet, despite its unyielding commitment to inertia, the floor remains largely ignored and relegated to the background. One would think that its sheer size alone, comparable to that of the lesser tamed ground that we trample upon outdoors, ought to make it a subject of wide interest. As the only building element that we physically contact with the most, our expectations of the floor are disappointingly pragmatic; it should not shake, give way, or tilt. Mostly, it should be flat as we all know of those amongst us, who descend into melodramatic despair each time they encounter an uneven floor, though the rationale behind such obsession with flat-ness is beyond us here...”

About Science of the Secondary:

"Science of the Secondary is an inquisitive approach towards uncovering implicit conditions that exist in our experience of the everyday. When speaking of the term ‘secondary’, we are referring to conditions and sensations that human beings are not conscious of in their day-to-day interaction with things and the immediate surroundings. Accumulating this rich and boundless field of knowledge, the research hopes to draw upon a renewed sensibility towards living, with much excitement and freshness."

• 175 x 250 mm
• 60 pages
• Saddle Stitched
• Photography & Illustrations in 2 colors:
• Black and neon red (Pantone 805U)
• Cover title in silver foil
• English
• First Published in August 2023
• First Edition 1000 copies
• Published by Atelier HOKO