BranD #76 - The Way of Typeface in Nature

BranD #76 - The Way of Typeface in Nature

Limitless Possibilities of Type Design Given by Nature

Japan has gradually emerged as a design powerhouse driven by economic development since 1950s, and its design industry still occupies a leading position today. Tokyo TDC, a competition founded in 1987, continuously promotes the exploration between typeface and design, thus fostering innovation and iteration in the field of graphic design and exerting the social value of design.

As a tool for communication, Japanese typefaces have long been closely related to the nature. The typefaces with a touch of nature show designers’ curiosity, passion and reverence for the nature. In BranD 76, the editorial team focused on the type design in Japan and explored its limitless possibilities given by nature.

BranD 76 includes 7 interviews, 3 group interviews with 16 designers, and 83 works, which provides readers with information about the type design in Japan from multiple perspectives, and the trend of Japanese brands, the consumer market, and designers in the selection and use of typefaces.

BranD:

BranD defines a new way to look into communication design by presenting, researching, and manifesting excellent works in visual art, advertising, product, graphic design, and more. Every issue defines a theme and invites worldwide notable branding designers to analyze and discuss the methodology behind meeting diverse customer demands, meanwhile enhancing the brand value through high-quality design.