IdN #29.4 - Event and Festival Identities

IdN #29.4 - Event and Festival Identities

All the Fun of the Festival
Whether the identity is designed for an exhibition, a festival or a concert, even if the event itself only lasts for a few days, the ID should be extremely powerful. It should appear on every possible platform and clearly state the theme and context of the event. It needs clearly to show all the necessary information — date, venue address, line-ups — through stunning visuals that could present the theme of the event. And the ID systems should work across various platforms, be they digital such as apps, web, TV or physical — such as posters and leaflets. The visuals must carry a “wow!” effect, to attract potential audiences and as many participants as possible.

In this issue, we feature more than 40 designers who are all experts on design identity for festivals and events and they have been kind enough to share their thoughts and tips with you.

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