The Aficionados - Unwaxed Lemon

Our new summer magazine gathers thirty-six family-run design hotels and boutique guesthouses across the Mediterranean & Co, from Greece and Spain to Mallorca, Tuscany and Portugal. Here is why we put it on paper.

There are places where the sun is an occasional guest, and places where it presides. Across southern Europe the heat sits heavy on the stone for half the year, and the people have done the only sensible thing in the face of forty-degree afternoons: they have redrawn the clock. The day starts at first light, pauses through the worst of the glare and resumes in the long hum of the evening, when the squares refill and a grandfather settles in to nurse a measure of Naxian kitron as though guarding a state secret. Slowness, here, is not idleness but architecture.

That is the territory our new magazine sets out to chart, and it is also, by no accident, an argument for paper.