Norbert Schoerner Prada Archive 1998-2002

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Norbert Schoerner PRADA ARCHIVE 1998-2002

A formal exercise in making a book as true to Schoerner’s seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold / hole punched format, Angela Lindvall’s face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner’s Prada. Its presence explains itself.

  • Designer by Jonny Lu Studio
  • Published by IDEA
  • Softback with archival-box greyboard covers. 4 punched holes through the whole book.
  • 29.7 x 22cm.
  • 178 pages
  • First edition of 750