Norbert Schoerner Prada Archive 1998-2002
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Norbert Schoerner PRADA ARCHIVE 1998-2002
A formal exercise in making a book as true to Schoerner’s seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold / hole punched format, Angela Lindvall’s face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner’s Prada. Its presence explains itself.
- Designer by Jonny Lu Studio
- Published by IDEA
- Softback with archival-box greyboard covers. 4 punched holes through the whole book.
- 29.7 x 22cm.
- 178 pages
- Second Edition