BranD #79 - As Local as Possible

BranD #79 - As Local as Possible

As the momentum of globalization slows, the vibrant energies within local cultures are coming to the forefront. Local visual elements are gradually emerging from the periphery to the center, becoming an indispensable part of design. To get rid of homogenization in the field of design, designers are keen to explore visual elements within local culture. With the theme “As Local as Possible,” BranD 79 explores the sustainability of visual elements hidden in Chinese culture from the perspective of designers.

BranD:

BranD defines a new way to look into communication design by presenting, researching, and manifesting excellent works in visual art, advertising, product, graphic design, and more. Every issue defines a theme and invites worldwide notable branding designers to analyze and discuss the methodology behind meeting diverse customer demands, meanwhile enhancing the brand value through high-quality design.