B Magazine #34 - Leica

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From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914.

Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.

B Magazine is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.