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B Magazine #14 - Mr Porter
Started in February 2011 as the male equivalent to women’s fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men’s e-commerce market and become a bona fide role model for industry latecomers.
B Magazine is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.