Proper #48

Proper #48 

Yes yes, we're back. We've now been delivering a fresh mix of outdoor culture, menswear and whatever else for 48 editions. Pretty crazy, if you ask us. Anyway, this edition features an expertly curated HDI (Highly Desirable Items) guide, an exploration of Albion through the lens of Acid Running, and a feature on Arksen, a brand producing survival-ready boats, vehicles, and outerwear.

Additional highlights include an investigation into meaningful collaboration with Saucony & Universal Works, coverage of Montbell's arrival in the UK, a deep dive into an often-misunderstood fabric, and nostalgic reflections on Kickers, EQVVS, and KEEN sandals. Finally, there's a pretty lengthy interview about fashion, retail & terrace culture in '80s and '90s Liverpool.

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Proper is a content and marketing agency based in Manchester, UK Born out of a passion for fashion and culture, it began as a fanzine, grew into a magazine and
continues to evolve today. We work with brands we love.Our authenticity is our authority.