Renell Medranoice Magazine #2 - The Atlanta Issue

Renell Medranoice Magazine #2 - The Atlanta Issue

IDEA is pleased to announce their latest release, Renell Medrano’s Ice Magazine Vol. 2. “The coldest magazine on Earth” returns after their major debut last October that cast women of every body shape, size, height, and nail length on Medrano’s home turf, New York City. For this issue, she finds inspiration from the Georgia Peaches that radiate hustle, drive, and charm. We see new and familiar faces side by side, embracing what it means to be an Ice Girl – relentlessly herself, and nobody embodies this more than featured powerhouse rapper and songwriter, Eve.

On her sources of inspiration Renell comments,

“I picked Atlanta because I feel a strong connection to the South. Every time I visit, the energy down there reminds me of home. There's a natural and raw beauty to everyone I meet. I see Ice Magazine as an extension of myself that will grow in tandem with everything I am building. As I see more of the world, Ice Magazine will be a platform to highlight different types of women and creatives wherever I go. The vision is bigger than just me.”

Ice Magazine is devoted to celebrating the around-the-way girl: unapologetic, magnetic, and entirely her own. Inspired by her collection of Players magazine, Renell explores the beauty and softness in sensuality. Historically, Black women and women of color have been oversexualized, and part of Medrano’s objective is to create a space where these women are comfortable embracing their sexual side  devoid of the male gaze. The conversations weaved throughout the editorials are introspective, speaking to topics such as definitions of beauty and female resilience. Women seeing women. The power of Ice Magazine lies in the female collaborators Renell chooses to bring the full vision to life. Collaborators from Volume 1 return including the illustrious Raisa Flowers on makeup and styling by Marika-Ella Ames. Volume 2 brings in the talented Amidat Giwa on hair, rounding out the all-women crew.

About Renell Medrano and Ice Studios

Renell Medrano is a Dominican-American photographer and director from The Bronx, New York, whose work focuses on finding vulnerability in her subjects, drawing inspiration from New York City and her motherland of the Dominican Republic. Her commercial fashion photography has been published in dozens of publications such as Vogue, Elle, Harper’s Bazaar, CQ, CR Men, and W. Ice Studios is a creative domain, founded by Medrano to serve as a platform that encompasses production and creative work, visuals, and capsule clothing.

• 24.5 x 31.5 cm
• 128 pages
• Includes a fold-out poster and sticker sheet
• Limited edition of 2000
• Published by IDEA
• Produced by Ice Studios

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IDEA is a London based bookstore and publisher. IDEA will publish MELANIE & THE MINERS’ STRIKE for Photo London in May in an edition of 500 copies. The book will launch at Dover Street Market on May 15th as part of the store’s Photo London week.