Overclocked - An Archive of Graphics Card Box Art

Overclocked - An Archive of Graphics Card Box Art

Before sleek, minimalist packaging took over, graphics card boxes were chaotic, garish and unapologetically obnoxious. From the mid-’90s to early 2010s, PC gamers were greeted with a horde of non-brand cybernetic goddesses, mystical wizards, savage ogres, and chrome warriors brandishing giant swords - all promising to unlock the future of gaming.

These boxes didn’t just promise better frame rates - they vowed to unleash raw digital chaos.

Overclocked is a lovingly curated journey through the golden age of GPU box art, rescued from hours of digging through dead Google links, old eBay listings, and defunct forums. It commemorates a time when manufacturers fought for dominance with the most amped-up packaging imaginable, chronicling over 300 retail boxes and 50 adrenaline-charged video card print advertisements from the glory days of gaming magazines.

• Lock Books
• 2025
• 12 x 17.5 cm
• 160 pages