{"product_id":"merch-we-love-our-customers","title":"Merch - We Love Our Customers","description":"\u003cp\u003e\u003cstrong\u003eMerch - We Love Our Customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a-text-bold\"\u003eThrough thoughtful commentary and contemporary examples, this book explores how design-led merchandise can align material, message and purpose into objects people genuinely want to keep.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eMerchandise has always been branding’s quiet companion ― from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMerch: We Love Our Customers\u003c\/span\u003e\u003cspan\u003e boasts eight distinct cover designs, each adorned with a unique image. \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePlease note, orders will be fulfilled at random and a variety of jackets is not guaranteed.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":60124526018944,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2009\/7115\/files\/Merch-WeLoveOurCustomers1.jpg?v=1792069639","url":"https:\/\/unitom.co.uk\/products\/merch-we-love-our-customers","provider":"UNITOM","version":"1.0","type":"link"}