Jogging with Shopping - Shahram Saadat

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Jogging with Shopping - Shahram Saadat

A joyful skewering of contemporary society’s obsession with maximising our time – and with wellness, Wholefoods and the personal brand. Created in the image of the Hollywood paparazzi-style shot, photographer Shahram Saadat’s tongue-in-cheek photo series evokes the young professional, living in a quickly gentrifying area and pausing to pick up dinner mid-way through a morning workout. Their air is unstudied; their image thoughtfully refined. That the documentary-style series was actually street-cast, styled and staged in spite of appearances is only too appropriate.

  • Published by Hato Press
  • Printed on 80gsm Evercolour
  • Pages: 16
  • Orientation: Portrait
  • Dimensions: 14 cm x 20 cm
  • Format: Softcover / Saddle-stitch binding
  • Styling by Emma Simmonds
  • Casting by Abi Corbett
  • Props by Camilla Byles
  • Production by Sophie Hambling

Shahram Saadat is a British-Iranian photographer based in London. His practice is inspired by human idiosyncrasies; he channels the erratic spontaneity of documentary-style photography into staged scenes, underpinned by conceptual thinking. Shahram is also the founder of Duende, an experimental publishing house and non-profit gallery showcasing emerging talent from its community of image-makers, sculptors, designers and writers, and engaging with local communities to provide educational workshops. Duende was founded in 2015.