IdN Vol27 #2 - Packaging Design

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Good packaging design should be able to contain, protect, preserve, transport and inform. But when the product is food-related, the last attribute on that list is uppermost in importance. Think of all the ingredients that could trigger allergies — wheat, peanuts or milk, for instance. If such information is missing, or open to misinterpretation, the result could be fatal.

The challenge is essentially one of size. How to fit all the vital information into an attractive format? Together with instructions as to usage, warnings and directions for obtaining further information, where to place enquiries. All of these aspects can have a major impact on customers, manufacturers, advertisers and sales personnel alike.

Featuring:
AAOO Studio | Arithmetic | Auge Design | B&W Graphic Lab | Backbone Branding | Boér Sebestyén | Bratus | Butterfly Cannon | By-Enjoy Design | Choice Studio | Commersart Studio | Dang Vo | Emi Renzi | Felipe Holman | HEAZ | Irene Arteaga Sáenz | Javier Garduño Estudio de Diseño | Jonna Breitenhuber | Junglegym Studio | K9 Design | Kate Zakharova | Kij Studio | Kowaleski & Co. | Kris Nguyen | Lavernia & Cienfuegos | LG Household & Health Care | Lung-Hao Chiang | Man Wai Wong | MC Brand | Michael Moodie | Milica Pantelic | minimalist | Nero Atelier | Nicelab Studio | Olga Takhtarova | Pata Studio | Petra Pilbák | Plácida | REDesign | Riki | Sentian Dazi | Serious Studio | Stef Hamerlinck | Studio leM | Supernova Design Inc. (Shaivalini Kumar) | Szymon Fischer | TSUBAKI KL | Vighnesh Dudani | Xiangaopeng | Yuta Takahashi Design Studio Co.

  • Softcover
  • 168 Pages
  • 160mm x 230mm