Common Language #9 - Tomorrow's Myths - Autumn/Winter 2023

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Common Language #9 - Tomorrow's Myths

Do we still need myths? Our modern societies love nothing more than contradictions, and that's precisely why myths are still useful to us. By helping us to understand our surroundings, they act as landmarks. But it seems judicious, not to say essential, to introduce new protagonists, figures capable of summoning up the complexity of our times. 

By the greatest of coincidences, and even though this is not always their preferred field, the guests in this ninth issue of Common Language all have a very strong relationship with writing. As if words were regaining their strength despite the domination of images. The rest of the pages of Common Language are teeming with the colours, shapes and sensations that will enliven these future frescoes, like so many testimonies to our everyday lives.

Because today's stories will become tomorrow's myths.

There is a misunderstanding that opposes the individual and the collective. It is undoubtedly nourished by the contradictions of our time, when geographical borders are increasingly up for debate as they vanish through digital technology. A subjective reality where authenticity dresses itself up with a wide range of filters. Yet the collective remains a sum of individualities. It is the diversity of the latter that tends to make them thought of as entities with incompatible values. But if a community is made up of different personalities, what brings them together? 

Common Language. A shared language. One used by bodies to tell a story, one that is always singular and unique. The language of art, which connects the most distant cultures, thrills the emotions and starts dialogue that goes beyond stereotypes. It is out of a desire to share this universal language that this magazine was born. An atypical editorial project, it is being initiated by Chantelle Group, a set of brands whose stories are also different. Complementary visions united in a shared philosophy that holds quality, creativity and simplicity as its highest standards.