LogoArchive - Issue #9

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"A new issue of LogoArchive dedicated to modernist people logos of the mid to late 20th century. 

Independent exploration followed by collaboration has become a critical part of the LogoArchive project. Finding a balance between “social influence” and a programme of individual enquiry has been necessary to keep the project moving forward. With this "social influence" in mind Issue 9 turns its attention to people, firstly through the iconic LogoArchive booklet populated with figure-related logos and secondly by way of two inserts.

The first insert looks at a study into how intermittent breaks in interaction improve collective intelligence and applies this to graphic design. Printed on 140gsm Plike Orange with five different width folds the insert presents the idea not just in the text but by using a material and interaction. Folded, the insert constructs Les Holloway's logo for Earn & Learn.

The second insert takes a look at the Expo 67 logo and presents a text on the increasing involvement of people in the ratification of the Expo 67 logo and is based on Roger La Roche’s text A Controversial Logo. This is printed on Plike Royal Blue and Red 330gsm (Colours will be randomly assigned but can be requested in the notes at check out). By printing the logo large on one side with enhance the nuance of the logo, small curves often overlooked become pronounced.

Together, these three documents seek to provoke enquiry into emerging and enduring forms of social influence on designers and how these can be best utilised or moderated to generate the best possible outcomes."

  • Booklet (12pp)
  • Size: 148 x 210 mm
  • Paper: Colorplan Ebony
  • Finish: White Ink (x5)
  • Stitching: Black Staples


  • Size: 436mm x 90mm (Unfolded)
  • Paper: Plike Orange 140gsm
  • Finish: White Ink (x5)
  • Finish: Creased 6 Times & Folded


  • Size: 143mm x 205mm
  • Paper: Plike Blue or Red, 330gsm
  • Finish: White Ink (x5)


About LogoArchive:

"LogoArchive began as an Instagram account in 2015, documenting the striking and compelling forms of modernist mid-century logos. In 2019 this was developed into a series of collectable zines and collaborative issues. The LogoArchive shop grew out of this. As a research heavy initiative LogoArchive developed a large library of logo and broader design-related publications from the past, many of which are out-of-print and hard to find. To support this ongoing project, the LogoArchive Shop was expanded to offer some of these publications for sale, and archives many more for those curious to find out about design books and magazines from the past.

LogoArchive is run by Richard Baird and is supported by a growing list of collaborators and researchers who are engaged in the largest logo archival programme to date."