LogoArchive - Akogare

"This is a limited edition "Summer 2021" reissue of the D&AD award-winning LogoArchive Extra Issue Akogare designed by Hugh Miller. It is printed with a custom PMS mix of neon orange and red inspired by Japanese stamps. This has been applied to three A3 sheets of Takeo Tamashiki–a beautiful Japanese stock with a geometric watermarked pattern–and folded down into an A3 booklet. Hold it to sunlight and see the pattern and logos interact.

This Extra Special reissue offers readers a new way to experience Japanese logo design and is a bright counter-point to the first edition. The reissue also includes the Pachica Insert, which has been heat embossed to create a semi-transparent effect revealing the story of the Mitsubishi logo using light and no ink."

• Format A5 Booklet
• Pages 24pp + 2pp Insert
• Paper: Takeo Tamashiki
• Ink: Custom PMS Mix
• Stitching: Unbound
• Design: Hugh Miller
• Editor: Richard Baird
• Print: Identity Print

 

About LogoArchive:

"LogoArchive began as an Instagram account in 2015, documenting the striking and compelling forms of modernist mid-century logos. In 2019 this was developed into a series of collectable zines and collaborative issues. The LogoArchive shop grew out of this. As a research heavy initiative LogoArchive developed a large library of logo and broader design-related publications from the past, many of which are out-of-print and hard to find. To support this ongoing project, the LogoArchive Shop was expanded to offer some of these publications for sale, and archives many more for those curious to find out about design books and magazines from the past.

LogoArchive is run by Richard Baird and is supported by a growing list of collaborators and researchers who are engaged in the largest logo archival programme to date."